A Collection Raring To Unleash

Bangalore 25th April: Unilever brand Magnum Ice-cream recently launched a bold ad campaign daring ‘Pleasure Seekers’ to let go and courageously push their pleasure boundaries with its latest ‘Unleash Your Wild Side’ campaign. Inspired by this bold stance, the Style Editors of TheLabelLife.com – Sussanne Khan, Malaika Arora Khan and Bipasha Basu set out to style a limited edition fashion collection that would encourage consumers to wear their wild side.

Through thiscollaboration, the strong and fierce traits of the ‘Unleash Your Wild SideCampaign’ by Magnum Ice Cream blends effortlessly with the chic appeal andelegance of TheLabelLife.com style and serves as an extension to that innate,wild-and-bold side of fashionistas around the world. Consisting of bold yetsophisticated styles, the signature collection is also about donning thefearless attitude that the luxurious Ice cream brand encourages its consumersto unleash from time to time. 

SumitMathur, General Manager, Kwality Wall’s said“At Magnum, we believe that everyonehas an inner beast that lives within us and this campaign is all aboutencouraging consumers to unleash that wild side. We are asking them to seizethe day and take that extra dose of indulgence. Extending this further, we areproud to collaborate with the three celebrity Style Editors of fashion anddécor online brand TheLabelLife.com - Bipasha Basu, Malaika Arora Khan, andSussane Khan who we all know and love. They really embody this expression sowell. The collaboration salutes their inherent bold attitude towards theirmulti-faceted careers, unleashing wilder stronger creative expressions similarto Magnum’s campaign. We hope Pleasure Seekers are inspired and choose to makethe most of their indulgences, starting with Magnum” 

SussanneKhan, Style Editor -House and Home, Malaika Arora Khan, Style Editor - Clothing, and BipashaBasu, Style Editor - Accessories carefully cull and style design-focused,form + function fashion and living elevated essentials that marry runway trendswith everyday polish. 

Speakingabout the MagnumXTheLabelLife collaboration, Style Editor Malaika AroraKhan says, “It’s a pleasure to collaborate with Magnum Ice Cream tocreate this fierce limited-edition collection! Working with Magnum was anindulgent and luxurious experience. Our collection consists of game changingsilhouettes, bold prints and deep hues inspired by Magnum’s latest campaign andwill truly help women Unleash their Wild Side!” 

Speakingabout the creative foundation for the collection, Sussanne Khan said,“Both, TheLabelLife.com and Magnum share a commitment towards craftsmanship andluxury making fashion-forward Magnum and us, a natural fit. We are excitedabout this summer collection. Are you ready to Unleash Your Wild Side?” 

Excitedabout the collaboration, Style Editor Bipasha Basu said, “You willlove the MagnumXTheLabelLife collaboration. It is such an elegant yet edgycollection that perfectly mirrors the personality of today’s women. Inspired byMagnum’s latest campaign – Unleash Your Wild Side, each element from thecollection is fierce, and full of attitude.” 

TheMagnumXTheLabelLife collection will be unveiled on TheLabelLife.com on 2nd May,2017. 

To check outthe Teaser video of the MagnumXLabelLife collaboration, click here: https://www.youtube.com/watch?v=EQyMU27p0Dk&feature=youtu.be 


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