BlueStone unveils 3 new collections to celebrate Akshaya Tritiya

Bengaluru, April 24, 2017: BlueStone.com, India’s leading online jewellery store, has introduced 3 new collections to mark the auspicious occasion of Akshaya Tritiya, one of the most promising and pious days in the Hindu Calendar. The festival, traditionally attributed with prosperity, is considered an important day to purchase gold and jewellery. Keeping in mind evolving customer preferences, BlueStone’s collections blend tradition and modernism with exquisite design and craftsmanship, featuring 79 products. This year, Akshaya Tritiya is being observed on the 28th of April.

The B-IconicCollection has been designed with the BlueStone logo at the heart ofthe design of each piece. Through an exhaustive design journey, the logo wasadapted into creating a unique “jaali” that has beenincorporated into each piece of the collection. The collection aims at bringingthe brand ethos closer to design, thus creating a unique brand identity that isreflected throughout this gorgeous collection. The collection will be availablefrom a price point starting at 8,800/- INR and up to 1,01,000/- INR. 

TheBlockbuster Collection celebrates the beauty of rose gold and diamonds. Simple andelegant pieces, the collection encompasses designs that are uber modern andchic. Spread across pendants, earrings and rings, the pieces incorporate uniqueand intricate geometric patterns such as pyramids and honeycombs. Ideal foreveryday wear the jewellery in the collection makes for stunning desk to dinnertransformation. The collection will be available from a price point starting at7,450/- INR and up to 30,600/- INR. 

BlueStone isalso offering a discount of 20% on select jewellery for the occasion.


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