Burger King launches new Value strategy

Bangalore, January 11, 2017: BURGER KING™ is all set to further strengthen its stance in the Indian market. Kick starting 2017, BURGER KING™ has announced the launch of ‘King Savers’ thus bringing to play its new value strategy highlighting the delectable items on the menu available to Indian consumers at a very affordable price. The King Savers Menu is part of the value-for-money proposition wherein BURGER KING™, includes, Burgers, appetizers, desserts and floats; with prices starting at INR 29/- only. The menu includes 3 delicious burger options specially created for Indian consumers – Crispy veg, Crispy Chicken and Chicken Keema Crunch. The scrumptious appetizers like Veg Strips, Potato tots and Onion Rings provide a delightful accompaniment to any meal. The Sundaes and Floats add a refreshing edge to the menu.

The KingSavers platform also extends into the King Deals Meals platform which allowsguests easy options toupgrade any burger to a combo meal including fries and aPepsi starting at just Rs. 75.  Guests can choose between thedelicious and unique offerings like Crispy Veg, Crispy Chicken or Chicken KeemaCrunch in the King Deals Meals Platform. 

Taking about the value strategy Burger King CEORajeev Varman said, “We have always looked at India as a unique market and havedesigned our strategy keeping in mind the demands of our Indian consumers. Ourmenu was “Made for India, in India”, to suit the Indian tastes and preferences.Now we have re-defined our value strategy to offer a holistic menu for valueseeking consumers and perhaps the most affordable meal deals in any QSR.”

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