GELLA LAWSON RETURNSTO DISCOVER WHICH TYPHOO ARE YOU?

Friday 12 May 2017:Nigella Lawson is back on our screens in the latest Typhoo advert, which celebrates the personal tastes and strengths of the nation’sbrew, including an insight into exactly how the lady herself likes her tea.

The advert sees Nigella guidingviewersthrough a seriesof different and sometimes surprising scenes, discovering how a variety ofTyphoo drinkers take their tea.

Starting in the comfort of a kitchen,the scene quicklychanges as Nigella enters the tent of two intrepid explores shocked to see herin a bright red dress, casually strolling through their snow-filled tent as shenarrates ‘some like it strong’.Next is an unsuspecting London cabbie driver whois so surprisedtosee Nigella enter his cab he upends an entire sugar sachetinto his flask of Typhoo on a rainy London evening. Nigella then quietlystrolls through a suburban living room scene, being careful not to be spottedasa young couple disagreeover a number of differing tea coloured decoratingswatches.She quickly exits and finds herself in John Sumner’s tea shop in 1903,the year Typhoo began perfecting tea.

The advert ends with Nigella in miniature formenjoying a tea party in a doll’s house. Alongside a robot and bunny, she isseen drinking her Typhoo out of a giant mug, on the search for a slice of cake.

Commenting on the new advert, Nigella Lawson, said:“Everyone has their own idea of theperfect cup of tea and how it should be made; I like my Typhoo strong but withjust enough milk that you can taste it. It’s great to celebrate the individualpreferences we all have when making our favorite brew in such a fun andcreative way with Typhoo, which has always been my everyday tea of choice”.

SomnathSaha, CEO, Typhoo said: “The British love affair with tea is a serious businessand we have been perfecting ours since 1903, helping our tea drinkers enjoytheir perfect cup of Typhoo. We’re so happy to have Nigella – a genuine Typhoolover – working with us again. We all know the perfect cup of tea is a verypersonalthing and everyone’s taste is different. This campaign celebrates thosesubtle but significant preferences."

The full 30 second advert, featuring NigellaLawson, will be making its debut on TV screens from Friday 12th Mayincluding Take Me Out on Saturday night on ITV.


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