John Players engages the youth with Season 3 of #Buddiez.

John Players, the quintessential men’s fashion brand, announces the third season of its youth centric campaign #Buddiez to discover the ‘coolest gang of India’. In collaboration with Zoom TV, John Players is providing an opportunity to every young at heart to register on #Buddiez Season 3 with their group of friends for a fun filled activity to win a chance to shoot an exclusive music video with a celebrity Bollywood composer along with a paid expense trip to Goa with friends.

JohnPlayers, renowned for trendy and innovative fashion wear for young men, reachedout to youth across colleges and communities to identify the coolest gang offriends in India. John Players Zoom #Buddiez Season 3, extendedits reach to 40 prime colleges across 6 cities and also roped in with popularyouth icons Aradhana Nayar, Varun Kapoor and Yuvraj Thakur.Anyone who wants to win the title for becoming the ‘coolest gang’ can nowregister themselves through the wild card entry process. The wild card entryprocess is your last chance to compete nationally with other finalizedgangs. Mr. Atul Chand, Divisional Chief Executive, ITC's LifestyleRetailing Business Division said, "John Players #Buddiez is ayouth engagement program that captures their carefree spirit and enables themto celebrate a lifetime of friendship. The #Buddiez platform seeks to reach outto every cool youth and offer them a wider canvass for expression of funcreativity. John Players #Buddiez, is a fantastic opportunity to quick stardomfor the youth in a fun filled way. I am sure that celebration of fun filledfriendship, which is also part of our brand philosophy, will acquire a newmeaning for the coolest gangs with #Buddiez.” John Players Zoom #Buddiez Season 3, also has an ever growing fanfollowers on Twitter. The third season of #Buddiez is expected to reach a hugenumber of youth pan India, including key cities of Delhi, Mumbai, Bangalore,Pune, Kolkata and Chandigarh. The winners will be decided tentatively afterfirst week of April.  


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