Performance Sportswear Brand Zeven Increases Its Retail Presence By Partnering With SportXS
March 1oth, 2017: Zeven, India’s multidimensional performance sports brand today announced its collaboration with retail store chain SPORTXS Pvt. Ltd. Zeven products, spanning sports apparel and footwear across different sports like cricket, tennis, football and gym wear will now be available in SPORTXS stores in Bangalore, Mumbai and Chennai.
Launched in February 2016, Zeven was co-founded by Mahesh Bhupathi and Hemchandra Javeri with a mission to transform the way sport is played in India. With the mantra ‘Live to Play’, Zeven is committed to make sport a part of everyday life, irrespective of age, gender or geographical location. A wholly Indian brand, Zeven has invested significant time and research in conceptualizing and designing sportswear that is suited to cater to the variety in Indian terrain, climatic condition and body type. In the year since its launch, Zeven has enjoyed major success through its presence in the top online market places in the country, including Amazon.in, Flipkart, Snapdeal and Patym, apart from its exclusive portal shop.zevenworld.com. The company also established its first brick and mortar store in Bangalore on Brigade Road, which was inaugurated amidst much fanfare by cricketer Ravindra Jadeja. The partnership with SPORTXS is a strategic move to expand Zeven’s on-ground presence in the country to reach a larger audience.
Commenting on the association, Poojaa Kumar Deepak, the Marketing Head, Zeven, said, “We are excited about the partnership with SPORTXS. As a growing company, we are keen on partnerships that help widen our footprints in the country. The brand ethos of SPORTXS resonates with that of Zeven’s and we believe we have found a perfect partner in the company. After achieving significant sales through e-commerce portals and our stand alone store, we look forward to providing a unique shopping experience to our consumers in Bangalore, Mumbai and Chennai through SPORTXS too.”
“Partneringwith a Wholly Indian sports speciality brand is indeed a moment of pride forus. We believe that Zeven’s reach with sports such as cricket, tennis,football, badminton and gym apparel and footwear will allow both companies toexpand their market share”, says Zahir Laliwala, CEO for SPORTXS. SPORTXS hasfostered many sports speciality brands in sports categories like running,swimming, yoga, adventure sports and gym wear. “The market for specialitysportswear, footwear and accessories is growing rapidly exceptional productsfrom Zeven, coupled with our retail sensibilities will be a great addition forboth the brands”, says Monica Laliwala, managing director for SPORTXS retailchain.