RAY-BAN SPRING-SUMMER 2017
True to the spirit of its new campaign – #ITTAKESCOURAGE – this season Ray-Ban steps up to the challenge with an extensive collection inspired by the exciting lifestyles and non-conformist attitude of contemporary trailblazers who love to reinvent the profile of essential, trend-setting style.
Fusing iconic trademarks of the brand’s unmistakable DNA and up-to-date themes, the release focuses on an all-new approach to colour through innovative lens technology, while exploring the concepts of shape and functionality through cutting-edge metal profiles, sleek double bridges and distinctive clip-on sun lenses.
Synonymous with the brand’s origins, lenses feature first, bursting into the spotlight in an explosion of colour with the new, state-of- the-art Chromance lens. The innovative technology behind the Chromance lens takes full colour vision into a whole new range with sophisticated high contrast pigments and superior antireflective, hydrophobic and polar treatments, heightening and enhancing the wearer’s perception of both light and colour. And not only do these unique gradient polar lenses in edgy flash shades offer the best in full colour vision clarity, they also transform DNA-inspired shapes and new, high performance designs into colourful ambassadors of exceptional vision quality for Ray-Ban style specialists.
Next in the line-up, the iconic Signet opens a new chapter in its star-studded career with a distinctive metallic riff. Relaunched on sun, optical and kids frames, this enigmatic symbol of rebellious rock ‘n roll style once again takes center stage in an expressive spectacle of sleek metal and provocative shades, setting the tone for must-have styles to come.
The full metal generation comes to the party with a streamlined series of revamped classics and modern shapes that champion a minimal approach to functionality without ever compromising on style. Fine metals, including super light titanium, aluminum and resilient steel, and the distinctive double bridge feature prominently across a wide selection of both sun and optical styles, literally bridging the gap between icons of DNA design and stylish modern frames, for an unmistakable Ray-Ban look.
Last, but not least, a retro-inspired, layered approach to enhanced vision comfort sees a brand new selection of 5 new clip-on sun lenses evolve a wide variety of optical best sellers into intriguing modern sun styles – for passe-partout style that changes with the light!
Modern contrasts, highbrow metal details and distinctivelenses define a sleek, full metal interpretation of an icon: introducing theNew Club-Round. Seven subtle colour combinations (including rich black, goldand havana, as well as cool blue, grey, gunmetal and silver tones) in matte andshiny finishes, paired with soft gradient and classic lens shades, define thebold identity and unmistakable profiles of this resilient, clean-cut metalframe for urban individuals. Available in 2 sizes. Unisex appeal. flawlessly to give this trend-setting flatmetal phantos sun shape irresistible street-smart style and unisex appeal.Available in versatile tones of black, gold, gunmetal, blue and beige withcontrasting shiny and matte finishes and a varied lens selection, includingclassic brown, green and grey lenses, as well as polar and flash gradientvariants. 2 sizes available.
Inimitable Ray-Ban design revamps a Caravan-inspired squaredshape with new metal tones and lenses to bring a classic masculine styleup-to-date. Linear metal profiles in classic gold and new light, medium anddark bronze are paired with original lens colours to redefine the evergreenspirit of iconic design, while polar and sophisticated gradient shades completethe look for a more contemporary, performance based aesthetic. Available in 2sizes.
The original squared Wayfarer shape evolves. Lightweightnylon fiber rims in luminous tones (including transparent blue, gray and brown,light Havana and deep black) are reworked along rounder, trendier lines forperfect balance, and contrasted with matte finish, super thin tubular metaltemples and distinctive new flat flash gradient lenses to reflect themulti-faceted essence of Ray-Ban style to maximum effect.
In a tribute to an icon of anti-conformist spirit, highprofile metal, fine engraved detailing and alluring lenses harness theauthentic appeal of celebrity culture to revive a one-of-a-kind Ray-Ban style:The Signet. Evoking the glamor and bold identity of golden eras of expressive,rebellious style, fine metal profiles in classic gold, silver and black arepaired with classic G-15 and B-15 lenses as well as modern gradient, flash andmirror shades for an eye-catching look with compelling appeal. Available insize 55 and 58 for easy fitting. Ray-Ban continues to appeal to younger eyewearusers creating a version of the iconic Ray-Ban Signet ensuring functionality,comfort and fit, as well as maximum eye protection.
Simultaneously underground, deluxe and revolutionary, thisunconventional new octagonal shape reinvents the fine golden metal profiles ofthe classic round Ray-Ban frame with bold personality, while new flat crystallenses in toned-down gradient flash colours (including copper, light blue and)and classic G15 green and B15 brown options reflect the daring spirit of iconsfrom a fresh perspective.
symbols of style – “Mixed-colour” gradient is the new cool.The sleek black profiles and
innovative shifting colours of new rainbow-effect lensestransport this classic, aerodynamic shape into a new dimension of contemporarystyle, for a look that will always make you stand out from the crowd.
Super stylish contemporary attitude and ultra-fine metalcontours evolve classic squared shapes and distinctive details into a uniquenew paradigm of style: Double bridge or nothing. Available in 5 rich colourcombinations and 2 sizes, this ultra-light frame offers essential all daycomfort and minimalist modern style without compromising on the distinctiveidentity of Ray-Ban design – #ITTAKESCOURAGE.
Ultra-thin, light and intrinsically stylish – this is theNew Full Metal Generation. Enhanced by thin, flat-metal volumes and contrastingsurface finishes, this refined phantos metal shape offers a freshreinterpretation of one of the most iconic Ray-Ban shapes: Round. State-of-the-art, laser-cut profiles, with matte coloured rims and polished bridges inmodern combinations of black, gold and gunmetal paired with matte black, brown,blue, Turtledove and green, create a subtle, yet striking look. 2 sizesavailable.
Pushing all of the limits, the eye-catching, edgy look andenigmatic details of the original Signet embody the compelling creativity anddefiance of rock icon inspired, individual style:
#ITTAKESCOURAGE. Featured in versatile combinations ofgunmetal, gold, blue, black and brown these ultra-resilient, light metal framesare available in 2 sizes with a wide, flat bridge and adjustable nose pads foressential personalized comfort. Ray-Ban creates a version of the iconic opticalRay-Ban Signet also for the younger eyewear users.
A unique fusion of distinctive forms, light flat metal andDNA details define the unmistakable style of a new Ray-Ban icon: the new fullmetal Club-Round. Made to measure for modern individuals, the evolution of thisvisionary design signals a new era in authentic, retro-inspired Ray-Ban opticalstyle. Distinguished by light flat metal temples and a metal bar with fineengraved detailing, an exclusive double bridge and stylish matte rims, the coolmasculine colour palette is offset by striated grey and havana temple tips thatattest to the original soul of true legends. 2 sizes available.