Talentedge associates with IIM Kashipur to announce three courses for online learners

New Delhi, December 01, 2016: Talentedge, India’s leading Ed-Tech firm, offering ‘live and interactive’, anywhere learning in digital format associates with IIM Kashipur, a newer entrant in the elite league of IIMs to announce three new Executive Certificate Programmes. The three programmes commencing in February 2017 are aimed at meeting the growing demand for customer-centric marketing, digital marketing and entrepreneurial success.

The Executive Certificate Programme in Digital Marketing from IIM Kashipur provides candidates with an analytical and theoretical framework to understand the emerging practices in the field of Digital Marketing. It will focus on the dynamics of digital marketing and advertising, web analytics, online listening and monitoring, search engine optimization and social media participation. From interns and early professionals to mid-level professionals and senior managers, the course will help all to support key marketing decisions that influence the revenue prospects of the organization. The 5-month  course will  start on February 12th, 2017.

The second course, Executive Certificate Programme in Marketing Analytics and Customer Valuation from IIM Kashipur, is designed in response to the need for analytic talent in the marketplace. The highlights of the programme include ‘Using advanced techniques to summarize marketing data’, and ‘Pricing, Web & Retailing analytics’. The course will convey the benefits of a systematic, analytical approach to marketing decision-making, and build skills, knowledge and confidence in undertaking such analyses. The duration of this course is also 5 months and it commences on February 26th, 2017.

Speaking on the occasion, Mr. Aditya Malik, CEO andMD, Talentedge said, “Weare excited to announce our partnership with IIM Kashipur to trainhigh-potential professionals  with requisite skills. The objective ofthese courses is to foster industry talent and provide an opportunity toreceive education that creates a base of highly trained and committed workforcein India.”  

Talking about the association, Dr. Gautam Sinha,Director, IIM Kashipur asserted, IIM Kashipur and Talentedge have a sharedvision of imparting quality education that is relevant in today’s day and age.Through these online courses, we want to prepare young leaders with aspirationsto excel in their respective roles. Through our partnership with Talentedge, weare confident that we will be able to extend knowledge par excellence to alarge audience seeking it.” 

Dr. Dwarika Prasad Uniyal, Assistant Dean ExecutiveEducation, IIM Kashipur-Dehradun Campus, added that “ExecutiveEducation in the field of Management has seen disruption in the form of Onlineand Blended Programmes. With Internet penetration and diffusion of smartdevices to the remotest corners of the country, this form of learning is poisedfor an explosive growth. Both IIM Kashipur and Talentedge would like to be inthe forefront of this revolution.” 

The lectures will be delivered by eminent faculty of IIMKashipur, using Talentedge’s Direct-to-Device technology, through ’live &interactive’ lectures that will be beamed online via internet tostudents’ terminals. The training will comprise lectures, interactive sessionsand class exercises imparted by IIM Kashipur’s faculty in order to helpparticipants gain knowledge and understanding of important aspects of DigitalMarketing, Marketing Analytics and Customer Valuation and Entrepreneurship.Studentscan chat real time with the professors during the live class and also post allother programme-related queries offline, on the Cloud Campus.


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