VIDYA BALAN’S UPCOMING MOVIE ‘BEGUM JAAN’ TO BE SCREENED ACROSS 900 SCREENS IN INDIA
8thMarch 2017; Mumbai: Ahead of Women’s Day, NH Studioz, an initiative of Narendra Hirawat and Co announced acquiring the theatrical distribution rights for VidyaBalan’s upcoming movie Begum Jaan. Narendra Hirawat and Co is a pioneer in releasing and distribution of Bollywood movies for decades. Begum Jaan is scheduled for release on 14th April and is an action-drama directed by SriijtMukherji where VidyaBalan plays the role of a brothel’s madam in the late independence period of 1947. The movie is an adaptation of critically acclaimed Bengali movie Rajkahini (Tale of the kings) which was also directed by SrijitMukherji and released in June 2015.
“The mindset of the Indianaudience has changed over the past few years. People are now more open toapplaud stories with female leads as the central character in the film. Wetruly believe in movies with such gripping stories with female leads in theforeground and also understand the audiences that the movie caters to. It isabout identifying the right audience for a particular movie and takingstrategic steps in releasing the film. In the recent past, we have successfullydistributed women centric movies like Pink and Dear Zindagi. Taking the contentof the movie to the right audience is crucial as it plays a very essential rolein the overall business of a movie”,said Mr. ShreyansHirawat, ManagingDirector of NH Studioz.
Theoriginal movie Rajkahani is set in the grim history of partition around aborder between the two nations that runs through a brothel housing elevenwomen. The movie follows the erection of the Radcliff line as the boundarybetween the newly formed nations of India and Pakistan. The brothel run byBegum Jaan is situated right between the districts of Debiganj and Haldibariwith the former being placed in East Pakistan and the latter remaining a partof India. The partition line runs right through the middle of Begum Jaan’sbrothel. Eventually, Begum Jaan is asked to evacuate the place with her womenbut she refuses. What follows is the dark political situation of the era andthe innumerable attempts made to evict Begum Jaan from the brothel. The womenof the brothel put up a brave fight against the system to save their home whichmeans the world to them. “We found thestoryline of the movie very enthralling and with VidyaBalan playing the lead,this will be one of the finest movie this year.We are planning the release ofthe movie in theatres very carefully and the film will be screened across 900screens in India”, adds Mr. Hirawat.