Zeven aims to dominate cricket apparel and footwear
May 12, 2017, Bangalore: In its biggest announcement yet, multi-dimensional sportswear brandZeven has signed a multi-year contract, through to 2020, with Gaames Unlimited (Velocity Brand Management) to become an official ICC merchandise licensee in select product categories, exclusively across three geographic regions – South Asia (India, Pakistan, Afghanistan, Sri Lanka, Bangladesh, and Nepal), the Middle East (Saudi Arabia, United Arab Emirates, Oman, Qatar, Kuwait, Iran, Iraq, Israel, Yemen, Lebanon, Jordan, Bahrain) and Africa (Uganda, Ethiopia, Kenya). The collaboration also provides a non-exclusive United States license.
Zeven aimsto create an exciting and unique assortment of products that draw on variouselements of cricket. The product categories include officialfan merchandise for ICC events like the Champions Trophy and the Cricket WorldCup, as well as a powerful range of apparel, accessories, bags and footwear.
Commentingon the association, Mahesh Bhupathi – Director, Zeven, said, “We are proud anddelighted to be the exclusive licensee for ICC products like apparel andfootwear. Like any global game, cricket evokes intense loyalty among followers.The huge market for fan merchandise is a testament to this support.Unfortunately, there is a big gap between exorbitantly priced authenticreplicas and cheap counterfeits. Zeven will fill this gap by giving all fans achance to celebrate the spirit of cricket through our reasonably pricedofferings at great quality. Apart from the event inspired apparel, accessoriesand fan merchandise of participating nations, Zeven will offer a powerful andexciting range of cricket inspired products that has never been seen beforeanywhere in the world. This relationship is also the first step in Zeven’splans to dominate cricket products across the world in cricket playing emergingmarkets.”
CampbellJamieson, ICC General Manager – Commercial added, "The ICC is pleased thatVBM and Gaames have been able to expand the licensing program across thecricketing world, through the addition of new licensees as Zeven. We welcomeZeven to the licensing program and look forward to seeing a dynamic range ofhigh quality products from them in the future."
Thecollection will be available on Zeven’s e-commerce portal https://www.shop.zevenworld.com/ andits brand store on Brigade Road. It will also be available in prominentmarketplaces like Amazon.in, Amazon.com, Flipkart and Retail chains likeSportXS.